In the heart of Kenya, rural communities often face unique challenges that hinder their potential for growth and development. SIDE EYE (Social Impact Design Eye) is an innovative advocacy initiative dedicated to enhancing the welfare and progress of these rural settlements. By prioritizing human-centered thinking and social design, we strive to transform the landscape of rural life, ensuring adequate social amenities, economic opportunities, and a vibrant community spirit. Our goal is to create thriving rural regions that fulfill the needs of their residents, ultimately reducing the trend of rural-urban migration emanating from poverty. Our vision for the country is to urbanise rural areas. What is available in the cities must be available in the villages.